{"id":512,"date":"2025-11-28T17:01:05","date_gmt":"2025-11-28T16:01:05","guid":{"rendered":"http:\/\/www.dolceviolaparma.com\/en\/?page_id=512"},"modified":"2026-04-01T13:03:32","modified_gmt":"2026-04-01T11:03:32","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.dolceviolaparma.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"512\" class=\"elementor elementor-512\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737a80f e-con-full e-flex e-con e-parent\" data-id=\"737a80f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb1248 elementor-widget elementor-widget-heading\" data-id=\"1cb1248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a84a571 e-flex e-con-boxed e-con e-parent\" data-id=\"a84a571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f361df elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4f361df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"455\" height=\"455\" src=\"https:\/\/www.dolceviolaparma.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/viola_single.png\" class=\"attachment-large size-large wp-image-179\" alt=\"\" srcset=\"https:\/\/www.dolceviolaparma.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/viola_single.png 455w, https:\/\/www.dolceviolaparma.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/viola_single-300x300.png 300w, https:\/\/www.dolceviolaparma.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/viola_single-150x150.png 150w, https:\/\/www.dolceviolaparma.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/viola_single-100x100.png 100w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cac28b e-con-full e-flex e-con e-child\" data-id=\"3cac28b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c50b8 elementor-widget elementor-widget-heading\" data-id=\"23c50b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7120697 elementor-widget elementor-widget-heading\" data-id=\"7120697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In the flower of tradition \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1de64 elementor-widget elementor-widget-text-editor\" data-id=\"be1de64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">It was 1816 when Duchess Maria Luigia of Austria, wife of Napoleon Bonaparte, introduced to Parma the cultivation of her favorite flower: the Violetta (violet).\u00a0<\/span><span style=\"font-weight: 400\">Along the elegant streets of Parma, the Violetta quickly became a symbol, while the gardens of the duchy filled with blossoms of soft mauve flowers that, a century later, would inspire Marcel Proust, charmed by the elegance of the \u201cPetit Paris.\u201d\u00a0<\/span><span style=\"font-weight: 400\">Even today, the Violetta remains a symbol of nobility and elegance, of that refinement which in the nineteenth century brought to Parma the splendor of a European court, with fragrances and flavors reminiscent of France. <\/span><span style=\"font-weight: 400\">Today, with Dolce Viola di Parma, we return to its roots to transform the Violetta into a new, authentic and surprising gastronomic experience. <\/span><span style=\"font-weight: 400\">Because when history has flavor it becomes emotion.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deebc1a e-con-full e-flex e-con e-child\" data-id=\"deebc1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-761612d e-con-full e-flex e-con e-child\" data-id=\"761612d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5aca3ad e-con-full e-flex e-con e-child\" data-id=\"5aca3ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2c889 elementor-widget elementor-widget-heading\" data-id=\"7b2c889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Origins of the Violet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b554dda elementor-widget elementor-widget-heading\" data-id=\"b554dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE FLOWER OF ELEGANCE <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3c4e4 elementor-widget elementor-widget-text-editor\" data-id=\"8d3c4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The violetta di Parma, <\/span><i><span style=\"font-weight: 400\">pallida plena<\/span><\/i><span style=\"font-weight: 400\">, is the most fragrant of the sweet violets: it has large double blossoms in a delicate light mauve hue and a persistent enveloping scent. Its origins, shrouded in the mystery of an ancient hybridization, are lost in time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Reappearing in the eighteenth century under the Bourbon dynasty, it found its definitive consecration in Parma thanks to Maria Luigia of Austria, who made it a symbol of elegance and distinction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even today, we celebrate this historic variety, whose essence is the key to the incomparable quality of Dolce Viola di Parma creations\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f050216 e-con-full e-flex e-con e-child\" data-id=\"f050216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ce2d2 e-con-full e-flex e-con e-child\" data-id=\"29ce2d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b5aa9c4 e-con-full e-flex e-con e-child\" data-id=\"b5aa9c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9de046 e-con-full e-flex e-con e-child\" data-id=\"b9de046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f84ae0d e-con-full e-flex e-con e-child\" data-id=\"f84ae0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a954a elementor-widget elementor-widget-heading\" data-id=\"10a954a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edabfa0 elementor-widget elementor-widget-heading\" data-id=\"edabfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This is our essence \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f20810 elementor-widget elementor-widget-text-editor\" data-id=\"7f20810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We cherish tradition, history, and our roots, yet at the same time we believe in the future and in the forward-driving force of innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For this reason, we create unique food products that bring together flavors rooted in the past with the experimental strength of contemporary cuisine, enhancing local culture and artisanal food craftsmanship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We aspire to become a benchmark in gastronomic innovation inspired by tradition, elevating unique ingredients such as the violet and transforming them into symbols of quality and refinement for kitchens around the world. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us The story In the flower of tradition It was 1816 when Duchess Maria Luigia of Austria, wife of Napoleon Bonaparte, introduced to Parma the cultivation of her favorite flower: the Violetta (violet).\u00a0Along the elegant streets of Parma, the Violetta quickly became a symbol, while the gardens of the duchy filled with blossoms of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-512","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Story of the Violetta di Parma: the Flower of Tradition<\/title>\n<meta name=\"description\" content=\"In 1816 Duchess Maria Luigia of Austria introduced to Parma the cultivation of her favorite flower. 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